I loathe most forms of advertising, but I'm hardly immune to the feelings the most effective ads play to in order to do their dirty work. A good number of TV ads can get me to cry, literally. Like this one, for Apple's iPhone:
I'm not sure this ad would necessarily affect my decision about which mobile phone to buy, but it could color my overall view of Apple, and, for me, it sure packs an emotional wallop.
What do you think?